A recent survey conducted by Prospective Marketing found 76% of people who signed up to receive a company’s email newsletter were motivated to do so by a special offer or savings, leaving 24% signing up for the specific reason of getting production information. In other words, offering incentives works.

If you sell a product or service but are not enticing prospects to subscribe to your email newsletter with some sort of offer, you’re missing a significant opportunity to grow your list of subscribers. And chances are, your competition is already doing so.

Rather than simply posting product information on your web site, offer discounts, freebies or other incentives for visitors to subscribe. You’ll have a captive audience, captivated.