Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes
FYI, automated marketing methods get less interaction from Facebook fans. Good article from Hubspot.
Many social media marketers schedule content for Facebook through third-party software tools from many different companies (including the HubSpot social media publisher). Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach — manually uploading all our content daily would be far too time-consuming.
But with Timeline rolled out to brand pages, that process is being threatened. Severely. After switching to the new brand page design the minute it became available, the HubSpot social media team instantly noticed how our likes, shares, and comments — in other words, our overall engagement — tanked.
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March 16, 2012
Responses (2)
Henrietta C. Patten
April 16, 2012 4:14 am
Hi just wanted to say that I like your article very much. Please keep up the good posts Thanks a ton! and Have a good day
Markita Markstrom
May 7, 2012 5:00 am
I don’t usually comment but I gotta admit regards for the post on this special one .