Business Blogging – Part 2: What Do I Write About?
By now you realize that a blog post may be the first thing a potential customer sees about your company. Business blogs can be a major source of new traffic from search engines and social media. So you may be thinking “Ok. Great. I got it. But I’m no writer! What the heck do I write?” Coming up with a blog post can seem like a daunting task… especially when you don’t really view yourself as a “writer.” Here are some ideas on how to generate some killer content.
Q&A: What are some of the most common questions asked by your customers (or potential customers)? You can easily turn those inquiries (and more importantly your solution to those inquiries) into an informative blog post. You may even choose to make it a series…like “Question of the Week.”
Latest Industry Trends: Highlight something interesting that is going on in your industry. A policy change. A technology breakthrough. Be sure to include how your company is involved or affected by the trend.
Customer Spotlight: This can be one of the best ways to get new and repeat business. Highlight one of your satisfied customers. It promotes them. It promotes you. It shows your appreciation for the people who patronize your business. It is an automatic testimonial and a success story. Be sure you get your customer’s consent and let them know when you plan to post it. Most likely they, too, will include the spotlight in their own marketing efforts.
Infographics: Infographics are a non-writer’s best friend. They are visually stimulating and very informative. They are basically graphic representations of statistics or industry trends (as mentioned above). These days, you can find an infographic on just about any subject or industry. A simple Google search will yield plenty of results. They are so much more fun to read than a boring report…which is probably why people started to create them. If you (or someone you know) are graphics-savvy, you can create your own!
Guest Bloggers: Tap into your resources of trusted strategic alliances and industry experts who can, and are willing, to contribute to your blog. Like the customer spotlight, this is a win-win for both of you. It shows credibility and is a great tool for cross promotion.
No doubt this has now got your creative juices flowing for your business blog. But we’re not done yet! More on connecting with your content coming soon!
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Responses (2)
Shae Avery
April 11, 2012 2:24 pm
If you like or have any interest in visual art I would like to meet with you and talk. We are an art gallery so don’t have much money, but could use some help. I can at least give you a tour and buy you lunch if that will suffice for a few minutes of your time. I have a facebook page and am on Linkedin, but do not use them properly to gain business. We have a new office person who has told me much, but I still don’t know enough.
I look forward to hearing from you! Thank you.
Rob Riggs
April 11, 2012 8:48 pm
Hi Shae, hope you’re doing great! It would be good to stop in and see the gallery again. We’re really busy over the next few weeks, but I’d love to stop by next time I’m in the area. Keep doing the events, those are great marketing!!
Thanks,
Rob