Wow, it’s May 1st already. Where has the year gone??
There are just not enough hours in a day, right? Screw a Klondike Bar! What we busy business owners would do for an extra hour each day! The project management gurus at Mavenlink have put together this fun infographic about what time means to small businesses and some help on how you can get a little of it back with some time management tips.
Small businesses play a significant roll in powering and sustaining our country’s economic growth. The only problem is not all of these businesses are successful. It’s still pretty risky to start a business these days. In 2010, the number of businesses that opened (742,000) almost mirrors the number of businesses that closed (754,000). Still, that doesn’t seem to deter those with relentless entrepreneurial spirit… which is a good thing. The trick is not to “slack” on the most important business aspects that will ensure success.
Slacking on Market Research - Sure, your idea is brilliant… revolutionary, even… but you still have to me sure there is a viable market for it. With that, you’ll need to make sure you can effectively service your target market. Determine if the demand for your product/service is at a level that will sustain your business.
Slacking on Operations - Everybody hates paperwork. Entrepreneurs are largely “idea” or sales-oriented people and the thought of bookkeeping makes us break out in hives. Improperly handling your back-of-the-house operations, can break your business.
Slacking on Protection - Do not under estimate the power of a good insurance policy! Not having proper coverage could not only destroy your business but ruin the personal assets of the business owners too.
Slacking on Promotion - As much as we talk about marketing and promoting your business here, you already know that this is a biggie! We’ve got loads of advice on it right HERE!
Biting Off More Than You Can Chew - Be careful not to move too fast by taking on more clients or projects than you can handle or hiring more staff than you can afford. Finding the right balance will make clients and employees… and by extension, you… very happy.
Is your business successful or successfully slacking? Let us know how you’re doing!
As more individuals and business owners turn to the Cloud to back up data, it is not surprising that the services are catering to different needs. Before it is possible to understand the differences between work and home Cloud services, it is important to recognize what the data backup software is and how it works.
The Cloud is a structure of off-site, remote servers that store user data for personal or business use, according to Jake Rocheleau on HongKiat.com. Connecting to Cloud services requires an online network connection and an account, with different settings and storage options for the different needs of companies and individuals.
Although the services have many similarities for home storage and business data storage needs, the amount of information that the cloud can store is vastly different. According to Samara Lynn of PCMag.com, the storage needs of a business and an individual are vastly different, so the services related to storage are a key difference.
In the case of a business, a larger amount of storage is necessary to backup all of the data. Even small businesses accumulate a wide range of information about customers, suppliers and the company employees. Backing up a large amount of data is time consuming, so businesses will need services that help speed up and manage the process easier. Hybrid solutions are often used for businesses to help streamline the upload process. Cloud for personal use does not require hybrid services because the storage requirements are generally much less than businesses.
The differences between home Cloud services and business Cloud services often relates to synchronization requirements. Businesses need to have Cloud services that allow improved synchronization in the office environment, noted to Mark A. Smith of Information-Management.com. The ability to synchronize information onto several computers or mobile devices is essential to quickly accessing data and improving the company’s ability to work as efficiently as possible.
At home, the amount of synchronization is limited. Many users might only need to synchronize the data to one or two devices rather than an office full of computers. The efficiency of syncing data at home does not require the same focus because the speed is not compromised with several devices accessing information.
Security is an essential part of maintaining and running a business. The amount of data a hacker can obtain from a personal computer is limited. A business can have data from dozens, thousands and even millions of individuals, including customers and employees, so security is essential.
Online backup software for businesses has more security features, methods of encrypting data and measures to protect information to reduce the risk of hackers accessing the account. Although home Cloud services will have many security features, it is not the same level as the services offered to companies.
Compliance is another consideration for businesses. Regulations do not apply to the Cloud services of personal users, Lynn stated. Companies, on the other hand, must focus on meeting any regulations and compliance requirements when selecting a service.
Backing up data is important for personal and business needs, but the exact nature of backup software will vary based on the situation. In many cases, businesses will have greater requirements for data, security features and accessibility than those using Cloud services at home.
When you first started your business, you undoubtedly wore many of the “hats” necessary to keep things running smoothly. As your company grows, you will definitely need to hand off those hats for other people to wear… for business productivity and for your own sanity. One of those hats being the one labeled “marketing” and you’ll be faced with the decision to either hire a full-time marketing person or contract out marketing functions.
Before you draw a line down the middle of a piece of paper titled “Pros and Cons,” here’s a handy infographic by Mavenlink that could be of some assistance…
I stumbled upon this video showing a young(er) Steve Jobs on a stage in a pair of shorts in 1997, introducing a shift in Apple’s marketing that would eventually lead them to become a household brand. He’s introducing the “Think Different” campaign, which would be a pivotal point in Apple’s presence.
In this video, Steve speaks to the elements of a marketing campaign that get a response, and that it’s not about the brand or what you’re selling. It’s about what you’re about. Great, moving 6 minutes of inspiration from one of the great world-changers.
Lately we’ve been giving you mountains of information on how to amp up your marketing and your digital presence. It might not be just your website that needs an overhaul…it could be your entire business. According to a study by Citibank, “More than half of small-business owners say they’ve reinvented their company to stay afloat or competitive.”
How do you know if it’s time to reinvent the wheel? See the cool infographic below for some enlightening information on evolution. Important takeaways are to make peace with letting go of old models that no longer serve the purpose of your business and have a good strategic plan for executing the change.
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